ChristchurchNZ

campaign creative

Project Overview
ChristchurchNZ approached me to create the design identity and promotional assets for Poppin’ at the Plaza, a youth-focused activation series in the heart of Christchurch CBD. The programme needed a visual language that would energise the campaign, connect with a younger audience, and work seamlessly across print, digital, and social media platforms.

- Develop a youthful, fun, and modern design direction that avoided being patronising while still appealing to under-18s.
- Deliver a suite of flexible assets (print, social tiles, EDM graphics, and banners) to promote daily activations at Library Plaza.
- Ensure the creative was bright, bold, and consistent with ChristchurchNZ’s brand guidelines while standing out as its own mini-campaign.
- Designed a vibrant visual identity that captured the energy of the programme — playful shapes, bold typography, and a contemporary colour palette designed to resonate with youth.
- Created multi-format promotional assets, including:
  - Social media tiles for Facebook and Instagram (general and weekly versions)
  - EDM graphics for newsletters
  - A0 vinyl signage and plaza noticeboard designs
  - Website banners for christchurchnz.com
- Built assets with flexibility in mind so the ChristchurchNZ team could easily update weekly activations.
- Balanced a modern, urban look with accessibility, ensuring designs felt inclusive for both teens and families.
- A clear, cohesive campaign identity that brought Library Plaza to life online and on site.
- Increased engagement with the youth demographic — the visual tone struck the right balance of fun and modern without feeling “forced.”
- Delivered on time across multiple formats, giving ChristchurchNZ a full toolkit of creative assets ready to roll out for the month-long activation.
- Contributed to ChristchurchNZ’s wider goal of testing long-term activation strategies for the Central City.